In the technology start-up world they say “Do Things That Don’t Scale.” That refers to doing things, and in some cases, micro-failures aimed to inform and improve.

“Project Zero” doesn’t scale. It is used to better understand the intersections of architecture and construction. It challenges the full process from idea to execution.

An average architect passes drawings to a builder; there is a disconnect. Project Zero explores the power of design direct from the mind, to the hand, into reality.

- Albert Williams, Architect